Celebrating 30 Years of Growth and Achievement at Impulse

Author: Louisa Rochford

Founded in 1993 by Graham Whitehouse with just four members of staff, the original vision for Impulse Embedded arose from the desire to connect UK companies with global technology and support our customers’ unique projects. We have achieved this from the beginning by being the familiar link between our customers and our reliable manufacturing partners. From these humble beginnings to the present, 30 years later, the company has grown substantially – including some members of our staff who have been with us since the beginning.

Innovation From Day One

Impulse’s journey began in the Old Vicarage in Tittensor, Staffordshire. Staffordshire has always been our home – and as the company’s breadth and staff number advanced, so did our requirement for a more spacious and accommodating headquarters.

This brings us to our current base in Chesterton, Newcastle-under-Lyme, where we continue to grow and innovate in our centre of operations.

Over the years, we have partnered with some of the greats in the world of technology who specialise in industrial and embedded computing, networking, intelligent systems, and IIoT. To this day, we stock these innovative devices and components from our valuable manufacturing partners - but this isn’t the only thing we do. We also provide customisation services for truly unique products, technical training and full product lifetime support.

In addition to these milestones, we have also:

• Become ISO 9001:2015 certified and are working towards ISO 14001:2015.
• Created an ‘Innovation Hub’, which combines a development lab, media room, and new tech support seats with a large training facility filled with server racks for hands-on training.
• Added electric vehicle charging stations to our headquarters to aid our sustainability goals.

Celebrating Success

To commemorate our significant milestone, we seized the opportunity to escape to the picturesque Peak District, where we collectively reflected on our rich history, celebrated the present, and eagerly anticipated the future.

The weekend retreat was nothing short of spectacular, filled with laughter, camaraderie, and the creation of enduring memories. Of course, no true celebration is complete without a cake, and what better way to mark our 30th birthday than with our very own VELA Rack PC cake!

The fantastic cake not only delighted our taste buds but also served as a symbolic nod to yet another remarkable achievement. It acknowledged the enduring 20-year partnership between Advantech and Impulse, a collaboration that has played a pivotal role in our shared success.

Additionally, it honoured the impressive 40-year legacy of Advantech in the Industrial Computing world.

The cake became a delicious centrepiece, embodying both our longstanding partnership and the enduring success of Advantech's four decades in business. Cheers to 30 years of Impulse and to the strong bonds that have made the last two decades with Advantech truly exceptional.

Honouring Our Past, Embracing Our Future

Speaking on our milestone, Craig Stone, our CEO, said: “I take pride in our company’s journey thus far, marked by consistent improvement over the past three decades.”

Our success is a testament to the hard work of our team, the unwavering support of our valued clients, and the dedication that defines our company culture. As we look ahead to the future, we remain committed to the innovation and incredible partnerships that have made our journey a success.

Thank you for being a part of our history, and we eagerly anticipate the next 30 years of continued growth.